I wish they would have indicated -- numerically -- what each firm had scored in each category.
That way, each of us could re-rate the firms independently of how they rated them.
After all, Kiplinger's uses weightings that might differ from what you or I deem as important:
"We based our weightings on what our readers consider important: costs, 25%; investment choices and user experience, 20% each; research and tools, and customer service, 15% each; banking services, 5%."
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Kiplinger's rated E*Trade, Fidelity, and Scottrade first, second, and third.
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Source: Kiplinger's
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